When Strongbow launched their global “Nature Remix” campaign aimed at reconnecting city dwellers with nature, they searched for an agency to translate the idea to digital and the real world. POSSIBLE responded with we called “Thanks, Nature. Love, the City.” — a platform that injects a bit of nature into busy urbanites' lives and inspires them to seek it out themselves.
Most of us skip the ad before the video we want to watch. But what if that ad was actually good for you? By showing viewers that nature isn’t just pretty — it actually reduces stress — we inspire viewers to get outside and soak up the real thing.
Imagine an installation that changes over time, just like nature does. In partnership with a visual influencer, we set out to create branded, Instagram-worthy pieces of nature that remind people to stop and take in the moment.
UBER PARTNERSHIP/ ACTIVATION
Nature has the power to mentally transport you somewhere else. By partnering with Uber, now nature can physically transport you too. This activation would give lucky passengers who got picked up by a Nature Car two exciting options: enjoy a ride in our tropical oasis to your original destination OR be whisked away to an exclusive, nature-filled Strongbow event.