To prove that Cold Cream was still relevant after decades in market, we pitched a modern campaign to the classic skincare brand around the act of washing our face at the end of the day. The idea was to celebrate that nightly ritual — when we rinse away the day's dirt, grime and stress, look into the mirror and #FaceForward at what's to come.
To introduce this idea, we designed a microsite to encourage women to #FaceForward and share their own ways of doing it.
When someone enters text about how they #FaceForward, the screen would turn into a fogged mirror the user could then "wipe clean" to reveal their own words.
Unexpected OOH ads help support the campaign through mirrored and interactive displays that reveal a message as you walk by.