As iRobot’s digital AOR, Edelman Digital was responsible for all things social and digital. We helped them launch the Roomba 980 while introducing their new voice and tone as “your partner for a cleaner home.”
The new Roomba 980 had a lot of new features to introduce. As the team's copy lead, my job was to showcase the exciting bells and whistles on both the homepage and product page in clear, thorough detail.
My art director and I developed ongoing social content around Roomba and iRobot's other cleaning robots coming to the rescue in both everyday situations and unexpected moments.